User profile
Basic info
Mark Anderson, a 35-year-old Sales Manager at GlobalTech Solutions, is no stranger to the world of business travel. With 10-15 trips under his belt each year, Mark's journey to success takes him across the globe. He relies on technology to simplify the complexities of travel, adhering to company policies, and managing his budget with ease. Mark's top priority is to ensure a smooth, efficient, and safe travel experience, making him the quintessential business traveler of today.
- Age: 35
- Gender: Male
- Occupation: Sales Manager
- Company: GlobalTech Solutions, a tech company
- Travel Frequency: Frequent traveler, approximately 10-15 trips per year
- Travel Experience: Seasoned traveler for both business and leisure
User story
I'm constantly on the go, and having a reliable travel management platform that simplifies my bookings, helps me stay within budget, and keeps me safe is crucial. I need a tool that understands the needs of a frequent business traveler like me.
Goals and Needs
- Efficient Trip Planning: Mark's main goal is to plan and manage his business trips as efficiently as possible. He needs a platform that simplifies the booking and management of travel itineraries.
- Cost Management: He is responsible for staying within his travel budget. Mark needs tools to help him make cost-effective choices for flights, accommodations, and other expenses.
- Compliance: As a sales manager, Mark must adhere to his company's travel policies. He seeks a platform that ensures he follows these policies without hassle.
- Time Savings: Mark values his time and needs a platform that streamlines the booking process, saving him from administrative tasks and allowing him to focus on his work.
- Traveler Safety: Safety is a priority. He looks for a platform that provides access to travel alerts, real-time updates, and emergency support in case of travel disruptions or crises.
- Convenience: Mark prefers mobile access to his travel details, including itineraries, boarding passes, and updates. He also values support services to assist with changes or issues while on the road.
- Loyalty Program Integration: He participates in loyalty programs with airlines and hotels. A platform that integrates and tracks his rewards is essential.
Challenges
- Complex Itineraries: Mark often has complex itineraries, including multiple destinations and connecting flights, which can be challenging to manage.
- Policy Adherence: Staying compliant with his company's travel policies can sometimes be confusing and time-consuming.
- Last-Minute Changes: Business travel can be unpredictable. He may need to make last-minute changes, and he expects the platform to accommodate this.
Technology Proficiency
Mark is tech-savvy and comfortable using mobile apps and online platforms for travel booking and management. He uses both iOS and Android devices and appreciates user-friendly, intuitive interfaces.